Bob Cushing Profile Photo

Bob Cushing

Principal Consultant

Telecoms strategy, commercial, business development and marketing support


Bob has over 40 years experience in the ICT sector with specific expertise in the Broadband and commercial property markets. He has held a variety of sales, marketing and general management roles to main board director PLC level. Expertise in culture change, strategy, M&A, product marketing, sales and channel development. Consultancy covering business model development, routes to market, network and service design, procurement and fundraising. He has floated a company on the LSE main market and raised over £150m in grants, debt and equity


Bridge Fibre, Sales and Marketing Director: Grew the business in the Science Parks and commercial multi-tenanted property sector over 5 years resulting in the acquisition of the company by Modern Networks

Broadband Vantage, Founder: Consultancy in the rural and Science Park markets specifying, procuring and delivering Broadband networks

Wireless Workplace, Managing Director: Converted a grant funded project into a commercial entity delivered ICT services to the tenants of 15 commercial properties in South Yorkshire

BT Business, Head of Broadband: Developed broadband strategy and wrote specification for SDSL product

Redstone Telecom plc: Floated company on LSE and raised £150m in two rounds

3Com Europe: Managed team of 120 staff in 14 countries with full spectrum marketing with annual budget of $70m

Various sales marketing and GM roles